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You can claim the MS Store is an outlier because "nobody uses it" (maybe? got numbers? it's obviously not #1, though) but other stores offer lower cuts as well. Epic made a big deal out of their lower cut (~12%) compared to the other stores and developers seem to be paying attention.

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The Epic store doesn't need to make money, they have Fortnite for that. A barebones store missing features that even the worst online marketplaces have, is just their attempt to become the new "monopoly" if they can get enough of steam's customer base. Once the platform matures and they stop throwing money at devs and giving away free games, we'll see what changes they make, if any.

Mostly because they're throwing buckets of money at the developers for exclusive deals, not because it's a better product offering in any way, or has a better audience.

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