I dunno if it is that ironic. Google basically sold people on the idea of their services because they were free whereas Bloomberg never claimed to be free. When was a Bloomberg subscription ever free?
I don't think anyone is claiming that a full Bloomberg news subscription should be free. He's talking about the practice of popping up a paywall after baiting the reader with a few seconds of reading time and a few free articles. This was introduced around May 2018.
https://www.thedrum.com/news/2018/05/03/bloomberg-goes-behin...