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Just because they no longer show you personalised ads doesn't mean they have stopped tracking you...

In fact I’d argue it means they have to track you. And telling them your preference gives them another data point on you.

As others have said, there's a huge difference between "not showing you personalized ads" and "not tracking you".

But I really wanted to opine about the optout.aboutads.info link. I suppose that using that can't hurt, but I didn't find it to be particularly helpful. I gave up on it entirely quite a while back.

Yeah

Evil corporation never lies to you