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Comment by TheRealGL | Hacker News Reader

Make your download and buy buttons bigger. They look like 10px in size- are you ashamed of charging?

Come on! You think that someone who needs that software will be deterred by a 10px different in download button size? He found this website somehow, but then can't find the download button because it'S 10px too small?

I don't think that someone who needs that software will not purchase simply because a font is not the right size, but how often do you get frustrated when wanting to buy a product when you don't know the price or can't find the checkout? I'm just saying that if you make it easier for people to buy, then they will. App stores (Apple et al.), music players (iTunes), games consoles (Xbox), independent software developers, massive online book stores (Amazon), internet marketplaces (Ebay), payment providers (PayPal et al.) have all done the work here. Have a look. I challenge you to find the smallest "Buy Now" button, then lets compare that to someone whom is actually making money on the internet. It's called usability.

But if someone is buying a $500 product they will not be side-tracked by small annoyances (like not being able to find the Download button). If they're interested they will most likely send me an email - which I hope is clear enough.

I think you misunderstand how little $500 is to many of your customers.

I know while I'm happy to make an additional $500, the amount of time I spend thinking about spending it to try something out which could save me a day or so is getting very small. We're talking minutes to maybe hours.

Stick a big honking buy button there, and make it easy as hell to buy your stuff. Hire a real voice person to explain it if your accent is an issue, toss a presi presentation up there, and go with it.

Someone buying a $500 product will absolutely be side-tracked by small annoyances. Especially when those annoyances are the only impression the prospective buyer has, so far, of you or your product.

Actually, they won't. Very few people take the initiative to send email. It's one of the highest friction things you can build in.

Seconded. In my experience, visitors very rarely provide feedback to problems even when asked. Many have recommended on this thread that the site be overhauled and I agree.

It is essential to an extensive A/B testing first. Otherwise how can you possibly know that 11px is better than 10px?

Clearly, he's not getting enough conversions now to be able to get a statistically significant result in a reasonable time frame.

I'm all for A/B testing, but the problems here are at a much more fundamental level--it is about understanding your market, and matching your customer's expectations. There will be plenty of time for A/B testing, once the sales volume is there to support it.

I'd go much bigger than 11px... I think it's pretty much a given that the download trial link is way too small. It needs to be clear for people that they can give it a try without having to fork out $500 immediately. I don't think you need A/B tests to prove that - it's pretty much a given that 10px is too small.

I'd also agree with @patio11 - the website is outdated, unprofessional and I wouldn't trust it. I'd pay a decent web designer a couple of thousand to get a bespoke design that will be much more suitable than what you have now.

You don't even have to pay a couple of thousand -- $50 for any of the SaaS web templates from themeforest.com or $70 or whatever for one of the product highlight ones from WooThemes would be a quantum leap in the perceived quality of the site. You can always reboot the design later with more professionally placed drop shadows and Helvetica after the software has sold a bit.

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