Even anonymous cohort analysis can be super useful as a product manager. If you want to encourage usage of a particular feature and the most successful users of that feature fit into a cohort, you can reach out to them for feedback, optimize paths between those features, improve documentation connecting relevant features together, etc.

This doesn't mean its malicious or all about the $$$...it might be that users that set up GitLab CI have 40% fewer security incidents and they want to encourage that behavior as a better customer outcome with the overall product.

edit: and this behavior might take place over a long period of time, not something you can get from access logs or just-in-time stats.