Am I the only one who finds it strange that "minority groups" is listed as a persona and that it's also associated with compatible traits, behaviors, and values?
I glanced through the website homepage and didn't really understand what the site was all about, but I'm also not the target audience based on those criteria, so maybe that's okay.
If you are familiar with the GTD method from David Allen, it reminds me of that a bit where "var product = new idea(getPainsIFeel());" and "innovateSolutions(painsIFeel, audiences, traitsBehaviorsValues);" is basically the equivalent of the weekly review and trigger list to generate things to do/improve. Similarly, thing like createValuableContent(), achieveProductMarketFit(), and synthesize() are analogous to the intermediary stages within GTD that drive the workflow and keep things on track to reach completion.