I find it hard to believe that white men are dying because people are pointing out that racism exists on social media.
1. Be aware of their race.
2. Be aware people don't like their race or their culture.
3. Be aware of the various systemic problems they uniquely face.
4. Argue via tenuous connection as to what is causing their problems.
And that subset is growing because it is more attractive than
1. Joining the modern left
2. Remaining neutral