Honestly, tech companies should spend their time building cars for the city. That's where most of the people are and that's where the congestion reduction will benefit the most number of people. Rural areas should be the last to update
(Ideally we would Upzone All The Things and the vast majority of Americans would live in places dense enough for cars to be unnecessary, but making NIMBYs stop NIMBYing is harder than just making better tech.)
Cities are the only place where alternative transportation is somewhat normalized in the United States.