How about if you think of it this way? Manager to team of 24 software developers: "I've opened Google App Engine accounts for all of you, so tomorrow I'll need you all to take an hour from your day and code a little Go project that publicly shares some details on the "heroes" in your lives. You see, I've got a chance to win a prize from Google if you make your projects good enough to impress the contest judges! I'll take care of writing the accompanying essay, in which I'll share some 'inspiring details' about all of us (which I've agreed Google can use in its advertising!) and explain why we all found Google App Engine and Go so helpful. Any questions?" :-)