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No, they are utah based. Utah has a very specific mindset. Its neither better not worse, but distinct from the nation, and neighboring states, in a way hard to pin down. Yes, tons of mormons play a large factor, but does not encompass the whole distinction. Not every implication is nuanced or implying something large, often we just see something is going on beyond the normal noise.

I wanted to reply and add on to this, but you're already getting downvoted. Utah is a very strange place to do business, I'd almost argue it as sort of isolationist with a love for lawyers, so this makes complete sense.

Backcountry and their sister site Competitive Cyclist are actually physically based in Utah, including their customer service reps.

They are based and ran out of Park City, UT, so it's more than just a paper relationship.

We certainly have our fair share of less-than-scrupulous companies here.