If the article is showing the truth, it feels like those companies are cheating the consumers who are paying for that premium product. It's also unfortunate that there are certifications companies that are either created or "cooped" by companies that are really interested in bending the rules for their own sake.
Not sure if there is a way to block or hamper those interest group effectively.
*Edited: I understand that the companies are using the herbicide before the planting in order to "kill" whatever is there; however, the concept of organic - the way I believe - should avoid the usage of chemicals that are being used in the massive agriculture for cash crops; and even if that is not being actively use in the "organic" plant.