This study ("Marathons kill people!") will be used to argue for banning marathons in cities by people why are inconvenienced by the road closures.
A comparison to other common and accepted causes of traffic delays - or positive health impact of marathons - will prevent this misuse.
A similar thing happens with wind turbines killing birds. Yes they do. But radio towers, power pylons, agriculture, pesticide use, cars each kill 100x more, building windows 1000x more, and cats 10000x more. Yet it is still a popular argument used by people who are against renewable energy for other reasons, while nobody argues for banning skyscrapers.