My hope would be that the government can step in and make your emr (electronic medical record) something akin to your SSN. It is your data and shouldn't belong to the provider.
It would require an institutional body/government to standardize the EMR and centralize it, allow the individual to share their EMR key to whom they wish (Google, your company, etc) to help provide analytics to tailoring health care to the individual.
Wishful thinking, but I hope Google is able to make significant outcomes with the data to show it is possible.