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I think this is more for project managers and site owners. These days we’ve become numb to the load speed, but if your browser tells you “dude your site is slow” there’s a chance the developer will get a call and money to speed it up.

You don’t want your customers to see that badge while looking for your Product X 3000 Max.

If the progress bar is green and a site is loading slowly, you're having an anomalous experience, be patient? If blue, expected, maybe give up and don't visit again? That's my impression.

It might make more sense to work it into their search engine.

However, it might be nice if it makes some sort of objective measure.

> Am I misunderstanding what Google is trying to do? I'm not seeing the use case.

They're trying to normalize Google's approval process on users so that they can leverage this feature for a profit.

Erm. How do you tell that before you click?

The screenshot in TFA shows a Google slow site warning after a link to the site has been clicked.

Ah. I hadn't actually looked at TFA.