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Disney also operates Hulu.

I thought they were a partial investor/owner, not an operator.

They are the operator and majority shareholder, and have agreed to purchase the rest of the shares from Comcast by 2024. https://www.cnn.com/2019/05/14/media/disney-buys-comcast-hul....

Ah that explains it. they must have put their UI/UX people in charge of infra