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Kway makes more intuitive sense to me; it's like the word quail.

But this is also a word in common usage, and it already has a pronunciation: "key".

English is not a good place to go if you are looking for intuitive pronunciation.

Nor consistency of pronunciation. Schedule / School is another good one if you’re in the UK.

And Nippl-e

Merriam-Webster lists ˈkwā as valid, and Cambridge lists kweɪ under an 'American Dictionary' subsection.