> The news also follows the recently announced hiring of John Donahoe, former eBay CEO, as the sportswear retailer’s next CEO.
Hmm, I see..
Hmm, I see..
To be fair, Amazon is the LAST place I would buy Nikes. Counterfeit risk is too high. Comingling inventory is the worst.
https://en.wikipedia.org/wiki/Racket_(crime)
... promises to protect the target business or person
from dangerous individuals in the neighborhood and then
either collects the money or causes damage to the
business until the owner pays1.) Search Amazon for Nike shoes
2.) Buy shoes
3.) Close Amazon
4.) Receive (possibly counterfeit) shoes. If low quality or fake, perhaps think less of Nike.
After:
1.) Search Amazon for Nike shoes
2.) Observe no Nike shoes in results
3.) Google 'buy nike shoes'
4.) Visit nike.com
5.) Nike promotes sweatpants/sweatshirts/is running a sale/etc on landing page
6.) Possible conversion (customer is drawn in by promotions; ends up buying more than just the shoes)
7.) Receive authentic Nike merchandise, think highly of brand
It's a couple extra steps and this is oversimplified for a generic case. There's also places it could go wrong, such as if Nike chooses to collect and sell customer/transaction data. But if executed correctly, the switch benefits both Nike and the consumer while only hurting Amazon. Seems like a win-win-win.
Nike is just no longer doing business with one (large) retailer who is apparently 'unable' to separate counterfeit products from genuine ones.
Assuming that Amazon doesn't? They have reciprocity agreements with credit card companies.