It's a lot like Sun Microsystems and Java. That was a big improvement in the lives of developers, but the company behind it never really figured out how to make money on it.
It's one reason I'm really not a fan of the Silicon Valley model .... pick out the top 10 most important technology advances in the last 20 years and about half of them were uncommercialisable in the Silicon Valley sense.
https://en.wikipedia.org/wiki/List_of_Java_virtual_machines
Google is the only one that worked around the licensing, and now we have our phones stuck on a mix of Java 6 - 8 subset.