At least, I can't think of any other explanation for allowing 1.5Mbit/sec and 12Mbit/sec devices to call themselves 'USB 2.0'
Apple wants white cables, some people want red, blue or yellow cables, so on. And the connectors are so small there is no place to put anything on them.
But at least there were clear markings for those who care.
It would take up about 2 cm on each end of the cable, a set of bands, like a barcode. It doesn't even have to be that strikingly different in color.
> it's usb-c and be done with it...
It's even worse: most cables I've seen in stores labeled "USB-C cable" are actually USB-A to USB-C cables. Other than these, so far I've only seen an unlabeled USB-C to USB-C cable, and a Sony brand USB 2.0 USB-C to USB-C cable, both costing around R$ 100 (way more expensive than I'd expect for a basic 2.0-only cable).
Ditto dongles to connect to older devices. Will it work? No way to know, just try it and find out.