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It has also never been harder to opt out of popular social media sites. You literally can't, even with aggressive ad-blockers and a PiHole.

You can't even choose to visit websites that are free from Google ads. They're too ubiquitous.

You have no choice as a consumer. There is no invisible hand that can hurt Google or Facebook now, which is why the breakup talk is important.

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Eh debatable. There are plenty of folks that go Google-free, Facebook-free, Twitter-free, etc. It's not hard to apply digital minimalism. SDC is right: outrage is what drives clicks and the recommendation algorithms are designed to maximize clicks. However, it really just comes down to education. You need to be an educated consumer to make an informed decision on your own. It really isn't the responsibility of the publisher, data broker, etc. if you form an opinion using their platform. If that were the case, then we'd filter every single website that touts anything false - it's just not possible. People need more critical thinking skills, not Facebook.

You can't browse the web without Facebook and Google tracking you. Website owners cooperate with them. You could avoid their sites, but you'll still be in their data sets.

You also can't contact Google Fi or Gmail users without Google tracking you.

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