Well job ads are already the wrong approach.
Go meet your local business in meetups, social gatherings, etc.
Even a medium size EU city should have a critical mass of developers by now.
Of course, it would be nicer if we just had decent employers in the first place.
Bucharest is capital, not 'just' an EU city, but it's by no means the largest nor would I think it has the most tech folks compared to other areas. (maybe that's wrong assumption though?)