Ok things may have changed since I studied ethology
Probably the most cited paper regarding this debate is by Marc Bekoff, "Cognitive Ethology: Slayers, Skeptics, and Proponents" (http://cogprints.org/160/1/199709005.html). Your original comment would be categorized as a "slayer" a position which is widely criticized. In fact Bekoff's focus is on canines and he used your exact example with dogs, but to opposite affect.
I do wonder about the theoretical bird scientist trying to figure out the "fixed action patterns" of other animals. If anthropomorphism is the way to go, surely it goes in the other direction in some way.