I married into the fanaticism and have been mostly converted.

My spouse essentially treats the trips like she is cosplaying being Royalty. She dresses to the nines, Everybody greets her with a smile and a friendly word and she “jet sets” to exotic locations. She takes in world class entertainment and cuisine, and has a grand ole time.

For myself, I find always leave with motivation. Figment, the imagineers, and the endless pursuit to make the magical appear real never fails to make me believe in a better tomorrow.

In short, the branding is truly a magical and motivating experience. The brand extends to the things you can do outside the parks like “the skyliner,” and even the stores in the malls.