even though you're likely not after a serious breakdown, our primary drives, to gain control and be able to predict the future (through resources, social status etc) are all so that we can stay alive and stay safe - so that we can procreate and continue gene replication, and raise our offspring.
Our unconscious is running the show, driven by those aims. Our conscious, cortex, tries to predict the future and make plans that will achieve those drives "what if..." and also tries to make sense of everything it notices (including our own unconscious behavior) "why did that happen?"
A LOT of what we consciously think is inaccurate or plain untrue. What we say and what we do are miles apart. When building a site to sell anything, ignore what people say, study only what they do. And have those core, unconscious drives in mind, not the bullshit of the day people are talking about.
we are currently in an age where there's an overload of sex, but very little sexiness. the 80's and 90's were waaay sexier. now it's all political correctness and sjw angriness or generic appeals to everyone. that won't last through the next decade. sex sells. sexiness sells more.
what was the question again? :)