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What I found interesting was that he tested a ton of titles for the book and the "4-Hour" thing was the winner - it's not him that chose it, it's the market.

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Why not let the market write the rest of the book, too? No problem with a little bit of A-Z-Testing.

In a sense, that's what an active blogger does before going blog-to-book. True, the author is the one putting the sentences together, but the market has a lot of say in the direction future articles go, and what of the blog content goes into the book version.

This was actually a Family Guy episode. Brian wrote a million selling self help book that was 1/3 blank where you were supposed to list your hopes and dreams.

Here's my fave commentary on the Ferriss snake-oil schtick: http://blog.penelopetrunk.com/2009/01/08/5-time-management-t...

I already responded to that post on her blog:

"To be honest lady, Tim Ferriss is the ONLY REASON I FOUND YOU."

Posted by Sasha on June 3, 2010 at 3:17 pm | permalink"

pretty much sums it up.

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