Apple will not allow you, and I've heard as such. They have specific examples that can be Venn Diagrammed to your app being giving a rejection.
From the iPhone App Store Guidelines
11.2 Apps utilizing a system other than the In App Purchase API (IAP) to purchase content,
functionality, or services in an app will be rejected
11.3 Apps using IAP to purchase physical goods or goods and services used outside of the application will be rejected
20.4 Apps that allow a user to directly purchase a lottery or raffle ticket in the app will be rejected
21.2 The collection of donations must be done via a web site in Safari or an SMS
http://stadium.weblogsinc.com/engadget/files/app-store-guide...