The use of OKRs goes back to Andy Grove at Intel and while, like any tool, they can be misused they're definitely not just for vanity metrics. Some more useful OKRs might be things like:

- Increase number of signups for our app by 10%.

- Decrease the rate of customers churning off our platform by 20%.

- Reduce the median time it takes to ship a product out of our warehouse from 3 to 2 days.

For example:

O: improve the usability of Kotlin

KR: 90% of top 1K Android apps have Kotlin deps

Q4 score: 67% (achieved 60%, goal was 90%)