>My ad encourages prospective shooters to speak with a mental health professional — not that they ever call. But when my ad is clicked, the prospective shooter’s data passes into my system. This includes the words they type. But it also comprises their age, gender, and income, their parental, marital, and homeownership status, where they live, their browsing history, where they work, the age of their children, the devices they use, the time of their search, and more.

>(Anyone who runs ads on Google — for any purpose — can see this kind of data about who clicks their ads.)

While the intent is noble, this seems very 1984-adjacent.