> Why do you need to be 'sold' on scientifically verified knowledge?
Nothing wrong with scientific inquiry, but when such facts are placed in context of, say, an internal memo at Google, or, an opinion piece in popular scientific press, it has rhetorical impact. You have to wonder 'to what end' they are hoping for with their exposition.
With the Google memo, did they hope to change hiring strategies? Would this have had any real impact on the operations at Google? Did Damore feel that the hiring strategies at the company were having any tangible negative outcomes... if so, he didn't care to mention that. So why then?
Same with this article. What is the author's concern here? What is really lost when we cease to generalize people's behavior by sex? The article gave no compelling answers.