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Opening a trading account, putting a bunch of money into it, and naked-short-selling a single company's stock right before the release of disastrous earnings sets off so many alarm bells at the SEC, that you'd have to be an absolute idiot to do it.

Fortunately, the world has never had a shortage of idiots.

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The best way to cover your tracks would be to post about it in advance on /r/wallstreetbets so that you look like just another YOLOing idiot.

eh you can do a lot with erroneous trading patterns for weeks/months before your big trades

but if you work for the same company its best not to do the trade at all

instead of looking for an 8% move, just get the 2% move in the ETF that the company is part of. there is a prohibition that extends to derived or linked securities, but this is much harder to detect and prove. its just ammunition without a weapon

but really, better to play the sector as a whole. if I worked for Expedia and saw what affected their earnings, I would trade Priceline expecting exposure to the same trends.

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