> So the sellers in this case don't even get a cut of the $119/yr Prime fees?
That isn't mentioned in the linked Amazon information so my guess is no.
> [...] why would the sellers even offer Prime shipping? Why not offer free 2-day shipping to everyone[...]
FTA: "Your products listed with Seller Fulfilled Prime have increased chances to win the Buy Box. Winning the Buy Box means that when customers click on “Add to Basket”, their default option is to buy the product from you."
Also mentions that SFP is really for special case products. The called out reasons include:
- High-value items
- Products with seasonal or unpredictable demand
- Items with variations
- Slow-moving goods
- Inventory that requires special handling or preparation