It's not unusual for a company blog to have a different name. A simple example is Signal v. Noise [1] which is the Basecamp folks. I would not want to seem them penalized for doing what others have done for a long time which has been seen as fine.
Knowing who Cliqz is a bit about being an insider for certain technology circles. Many people do not know and many people do not care. Some folks having issues with the company should not stop interesting content from being upvoted. Some members here have issues with Google, Microsoft, and other companies. That never stops their content from being listed.
I am not a Cliqz user. I am curious of the motivations of people who use Chrome (put out by an advertising company) while having issues with Cliqz (being put out by a media company).