Exactly this. Amazing, a picture of a white-mans arm holding a box of orange juice. But what if the person is a woman, or dark skinned, or has prosthetics, or is a child, or it's a bag/bottle instead of a box, or the lighting is different, or the camera is low resolution, or there is someone standing in the way...

Anyone in this space is well aware that the benefit of big data isn't just the amount of data, but that's it's a real representative sample of the type of data you are actually going to need to work with. Big data solves the problem of people being bad at creating simulations. To suggest simulations as a solution to big data is kinda getting the relationship backwards.