So you all have a subscription to theinformation.com? Wow. I can't just buy a subscription for every random "news" site that appears on hacker news.
Maybe if someone did it as a layer on top of news sites (like Google/FB login)... Maybe ...
Who says you have to create a new account on every site? A cookie set after the payment processor has completed is all you need.
Especially with a tech-ninded crowd, relying on the persistence of cookies is completely unworkable because of the large percentage of users with extensions that block or wipe cookies eagerly.
This article requires x BAT to access. Unlock? Y/N
"Coins" would be a manual process. If something is clickbaity, then you don't have to insert a coin.
Guessing there is some geo-thing or A/B test going on.