> Customers can order thick crust pizzas from Chubby Pie or Thick & Tasty; New York-style from Gabriella’s, Lorenzo’s or Joe’s; Chicago-style from Froman’s; etc. Vavra said although multiple brands use the same kitchen, each uses different recipes and ingredients. He said sauces and doughs are made in-house, and Family Style either creates its own recipes or licenses recipes from chefs. “We look at each brand as its own company,” he said, “Every product we put out is distinct from the other product.”
That sounds like a nice theory at first, but after putting more thought into it I'm strongly opposed to it. A single pizza shop could offer several recipes under one brand if variety was their objective. However by putting several brands into one location and concealing that fact from consumers, they are attacking the consumer's ability to make savvy informed purchasing decisions. If somebody has a food quality issue with a pie from a normal pizza shop, they might avoid that pizza shop in the future. However this scheme makes that more challenging since you need to be sure you don't order a pie from the same shop (with the same quality/sanitation issues) operating under a different brand.
This practice should be illegal without clear and prominent disclosure.