In general, this is a dumb trade to make, because more key bits are cheap and that computation costs every user.
Things like what you describe exist-- where initial key scheduling does key stretching, etc.
> Since memory intensity instead of pure computational intensity seems to be employed by some hashing alghorithms I wonder is that would be possible block ciphers as well. The way I understand this, it makes ASIC/FPGA brute-forcing a lot harder/expensive
Anything is possible, but this often does more to hurt low-resource users than brute force also.