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I totally agree with you, except for the competitive advantage part. Commodity stuff, like OpenSource software is in a certain sense, has no intrinsic competitive advantage value. Nevertheless, I really wish you great success with your startup and that you derive a lot of value from Riak search over time

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Has no intrinsic competitive advantage

Sure it does. You're just thinking about "cost" only in terms of money. In order to use a piece of software (and use it well) you need smart people, time, the right kind of infrastructure, and the knowledge that it's actually worth using.

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