Nokia doesn't want that though. Nokia leadership views "just a phone hardware manufacturer" as a doomed fate in a commodity business, much like PC manufacturers have been a commodity for the past 10-20 years. Granted, Dell has done alright in that space, but overall that market still represents a commoditized business.

Instead, Nokia wants to control the stack. That means having an integrated hardware + software solution. That creates real competitive advantage, which creates real profits. Apple has 25% margins. Dell has single digit margins.