I think it comes down to this: the style of the 37s offices (like many other designed offices) is more like what I see when I think of the "future". And I'd much rather be living and working in the future than cubes covered in random crap.
I think it comes down to this: the style of the 37s offices (like many other designed offices) is more like what I see when I think of the "future". And I'd much rather be living and working in the future than cubes covered in random crap.
The Zappos style is "do whatever it takes to make you and your customer happy". The chaotic, haphazard office style befits a company that once drove to a B&M store to buy a pair of shoes that they didn't have in stock and then delivered the shoes personally to the customer (all for free btw). Absolute bloody madness that earns them over a billion dollars in revenue in a niche of a niche of e-commerce that even the big boys tried (and failed) to compete.
37signals, with sparse digs and even more spartan design decisions, keeps their decision-making more minimalistic and cold (we will not implement a feature before its time). Meetings are death, build less, leaner and more flexible. All this results in an environment where they could pack up and move the entire office within the same day that they push out a beautifully useful new major feature in their software.
Someone commented about Pixar's offices[1], which seems more a testament to their employees' penchant for exacting design and aesthetic perfection, with no pixel out of place and no colors clashing. Their workspace keeps their employees making films that gross billions worldwide and which are universally praised as classics in film and storytelling. Pure, exacting entertainment.
I'd expect different environments for both.
Does the Zappos engineering dept look the same?
* only men are in the 37signals pics
* only women are in the Zappos pics
That said, my personal taste leans more towards the 37 offices.