Yeah, and the meaning is still the same. A reminder that you don't have to follow a huge monopoly that lost touch with customers some time ago..
Even funnier is that with the open sourcing of PowerPC (and therefore steadily declining prices, soon in hobbyist range?), the IBM architecture might soon be one of those that "Think Different !" (And I'm willing to bet that we won't see a PowerPC Macintosh for a while...)
Apparently, Think was once an IBM motto, leading to someone turning it into "Think... or thwim" according to an urban legend.
I wonder if that's still there to keep the trademark "active"
At that time I was still a bit anti communist but pro China. Hence this is the first campaign with Tibet issues made me pause. I am. Anti both as ypthey are the same. Hence the think different would trigger very different thought if launched today.