I land on the idea that the percent is not as important as the raw value if the company hits the targets. 1%? 5%? Of what? If the company plans to get to a $1B valuation, that is different than a company that wants to exit at ~$10M. And since we all know that equity is usually worthless anyway, I think the real way that smaller companies should compete for talent is with other perks. More time off, less days per week, more control over the product's direction, better perks, etc. Oh, and better liquidation preferences that favor employees at the same level as investors because employees _are_ investors if they are taking a pay cut.