It used to be a standard of good writing to always expand acronyms at first use. That seems to be gone now as frequently I don't see that in practice much anymore.

For others - GFW => Great Firewall (of China)

I honestly thought Games For Windows

I was about to post the same comment. It's really annoying when someone assumes that everyone will know some uncommon acronyms.

It is GF who later became a wife ;)

Global Force Wrestling, right? :D

Unfortunate name too