The article sounds like an ad, and 2 out of 3 games listed doesn't sound like anything new.
That being said, I think what is being said is that these 3 mechanics in the games are particulary suited to improve your brain activities.
The 3rd game is reimplementation of one of the games that is proved to improve your cognitive abilities - and I'm sorry, I cannot remember the name - which was about forcing your brain to work on disonnanced tasks.