They could put the actual content in understandable form at the top, and leave the page of marketing babble for after.
The balance between SEO and readability has already been struck, and an equilibrium has been reached. Changes will only happen when Google ships out new major algorithm changes. They're relatively often though, and always shake up the field.
If people were really interested in fixing this problem, they would start writing and campaigning for more transparency and democracy from Google. Do you think that would affect their own rankings? ;) Rhetorical question.