Almost everything is. In tech industry and tech media in particular. PR is essentially another name for propaganda, because propaganda got bad name at one point and propaganda firms had to rename it to continue those practices. Evangelist and advocate roles are essentially people employed to spread propaganda. Even just the idea of startup growth is deeply tied to propaganda.
> For containers, I don't use containers because everyone thinks its great, but because it makes my own life easier.
That's not really true. They help a bit with certain problems, introduce other problems, and container-based technology implementations pile on so many problems and look so incompetent, it's hard to even take any of it seriously.