(1) They do less of it, give you more control, and they do not seem to reset settings on upgrades.
(2) They have a history of actually standing up for customer privacy, and you are their customer. I trust them more in this area than Microsoft.
(3) I trust their security in general more than Microsoft.
If you want NO telemetry you pretty much have to run Linux and even there be somewhat careful about what you install.
I tried Linux myself and it just wasn’t s polished product. Especially hiDPL, you get “normal” and “double”, that isn’t ok. Windows even gives you fractional options for that. I assume Mac does too?
You can disable most of Mac's telemetry in the privacy tab in the security settings, but I think it still will phone home for update checks and push notifications.
That being said I definitely trust Apple more than MS around security and privacy. MacOS also does not come by default with a bunch of crapware and ads. Last time I installed Windows 10 on a fresh machine for someone else it solidified in my mind that I would only use Mac or Linux, never Microsoft.