Did you read the article? It's a currently disabled optional feature in the latest insider build.
I think it was referring to GGP mention of "junk" in Win10 start menu.
AFAIK there are no ads in the Enterprise and Education versions of Win10
But why ads at all in a $100 operating system?
because suckers are going to eat it, what else are they gonna do, install Linux?
a somewhat less cynical answer: some division head decided it would look good on their performance review
I think Win10 Pro is exempt for now - someone correct me if I’m wrong.
My install seems to have no ads at all (including on the Start Menu) and I am using Win 10 Pro that I installed straight from the Windows download page. Maybe I don't get ads because I'm on the Insiders Slow Ring.
I get candy crush in my Win10 Enterprise, each major upgrade...
I bet you actually don't and it's just an installer link to the store. Is the entry in remove apps only 16KB?
Maybe, I'll tell you next time it appears in my start menu. In either case it is not the size that bothers me, it's the fact they keep placing gaming icons in the start menu of an enterprise workstation, even after the user deletes them.