How?? For who??
The web in 2010: type something into Google, click first result, enjoy life
The web in 2020: type something into Google, try to figure out which results are ads, click several results before anything is useful, click through cookie disclaimer, refuse to allow notifications, decline to download the mobile app, attempt to dismiss surprise autoplay video that pops up once you scroll, except one of 30 scripts didn't load right or something so the popup's background stays covering up the page, disable javascript in frustration. Oops, now Cloudflare thinks you're a bot and all you're allowed to do on the web any more is teach Google's AI what traffic lights and crosswalks look like.