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I think half of it is the ugly font they are now using. Ugly is the perfect way to describe it.

Google is really not good at creating beautiful products...

My understanding is that they are optimizing for revenue per visitor per month- they are not trying to make the most visually appealing product.

Clearly. It looks like dogshit....

That's a scary optimization to make if it starts costing you visitors.

They'll make it up in volume /s