It's treating the symptoms not the cause though, and this little victory will likely serve to dampen resolve to continue fighting against the root cause: increased surveillance, invasion of privacy, and the overall devaluing of privacy.
Facial recognition may be a battle that gets won, but it could be a key moment that results in the war on ubiquitous surveillance being lost.
Additionally, this is only a 5-year victory. Must we repeat it again every five years? At least the victory in the war for encryption lasted 20-odd years.